News release
26 September 2006
The Jackals Coca-Cola House at the Arnot Mall
Elmira, NY The Elmira Jackals announced today that they have built a Coca-Cola house at the Arnot Mall in Horseheads, New York.
The Elmira Jackals/First Arena staff was up before the sun this morning as they constructed a house using cases of Coca-Cola, Diet-Coke and Sprite. Made up of more than 1,000 cases (Twenty-Four 12-oz. cans each), the house was erected at Center Court in the Arnot Mall. So who are the Malls newest residents? Jackals Head Coach Kris Waltze and Jackals Public Address Announcer & 94 Rock personality Mike Strobel will be living in the Coca-Cola House for the next three days, beginning at 10 am on Thursday until the Mall closes at 9:30 pm on Saturday.
The Jackals, partnering with the Pembrook Pines Media Group and the Arnot Mall, built the Coca-Cola house as a special promotion to generate more enthusiasm for the October home games. Over the next three days the team is running a special ticket package: for every two tickets purchased to a Jackals October home game, you get a free case of Coca-Cola. The only way Coach Waltze and Mike can leave the house early is if Jackals fans buy up enough tickets to completely disassemble every last case of Coca-Cola the house.
The Arnot Mall is open from 10:00 am to 9:30 pm daily and Sundays from 11:00 am to 6:00 pm. The Coca-Cola house is located at Center Court, directly in front of the escalators to the upper level food court and movie theater.